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This is our second redesign and we have now gotten nothing however positive suggestions from our customers. The upgrade has not gone unnoticed — from the appear and feel of the web site, to the ease of exploring, procuring and trying out. The new theme has really given us an opportunity to allow our customer base to work together with the website and merchandise more than we had been in a position to up to now.

The design was inspired by our clothes assortment, Claridge + King. C + K is a line of women’s clothing impressed — largely — by the classicism present in menswear tailoring and the natural materials utilized. Like menswear pieces that often don’t date as quickly as trend-driven fashions for ladies do, our desire was to create a timeless, stunning website design that felt recent.

My site design took place on account of wanting an internet site that had a extra minimalistic look. I was extra involved with providing my prospects a excessive-quality product picture that told the story of the objects that they were going to purchase. Everything else was one thing that I needed to compliment the product listings with. The design is inspired by a more clean trying and less complicated idea.

Beyond having a consumer pleasant web site, we wished the design to mirror the enjoyable and pleasure associated with playgrounds. This is why we selected very bold and vibrant colours, and used pictures that captured the happiness of children enjoying. The web site very a lot matches in step with what we are promoting and who our products are for, and that was one in all our biggest goals with the location design.