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We needed our site to be as clean, striking and simple to navigate as attainable. The idea that we saved coming back to is that of a dashboard. Our customers are busy girls who do not have a ton of time to shop. We wished to make it really easy for them to access all the things they need, whether it is to find a dress or to contact customer service.
We worked with and continue to work with 3 Seed Marketing, Design and Interactive. They used a BigCommerce theme that we chose for the starting point and customised what they wanted to as they built out the positioning. Tourism is the one vivid spot in Cuba’s moribund financial system, which is struggling with falling exports and upheaval in major commerce partner Venezuela.
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