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is a web based fashion vacation spot for taste-makers and trend-breakers all around the country. In 2012, 25-year olds Shivani Poddar and Tanvi Malik started a web based accessories store selling a extremely curated collection of quirky jewellery, bags and shoes. One of the biggest modifications we made was to the ‘Add To Cart’ button. Simply altering it from black to a blue colour has reduced abandoned carts by up to 50%.
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