Last month, we discussed about Learning by Doing and how market researchers can use this learning process to expand their knowledge and skills through the experience of executing work. All while improving their innovation process.
This month we’ll begin on a new series on innovation strategy and how it can help you.
What is innovation strategy?
An innovation strategy is a list of items one must consider to grow an organization via innovation. It’s also a great way to understand how to develop a new product, brand or service and plan accordingly
In short, an innovation strategy is a set policies or behaviors needed to achieve a specific goal.
Why do you need an innovation strategy?
Failure is common in innovation initiatives. An innovation strategy helps prevent failure by giving structure and give you guidance to maintain your product’s performance once it’s released in the market.
There’s 3 reasons