Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification of QualiQuant“. In this latest entry in the CEO series of interviews I dive deeper with Vivek Bhaskaran of QuestionPro and Monika Rogers of Digsite, exploring their thinking on what synergies will be unlocked by them joining forces, the challenges of integration, and the broader implications for the industry as the line between qual and quant blurs further driven by technology platforms.
This is a fun and insightful conversation that I am sure you will enjoy. Perhaps more importantly, it delivers a rare insider look into how technology leaders are assessing opportunities and making moves to create new models for research.
This text has been edited for clarity.
Lenny Murphy: Hello, everybody. It’s Lenny Murphy here, with another in our interview series, separate from