As technology continues to evolve and improve, how we live our lives is also constantly changing. And because we live in a consumer-orientated society, new technologies are assuming a greater role in how we buy and consume goods and services, creating a new paradigm in the process.
In the “old days,” long before the internet and smartphones, the yellow pages, TV ads, and print media were the standard means by which consumers learned about products, but today’s tech-savvy consumers do their own research in a series of “micro-moments” that work in a circular process. Successful brands that understand these micro-moments and how they relate to their consumers are poised for even greater success as smartphones improve and wi-fi continues to expand.
The term “micro-moment” was first coined in a 2011 e-book written by Jim Lecinski and published by Google, titled, Winning in the Zero Moment of Truth. The book