NEW YORK (Reuters) – Discovery Communications Inc and Time Warner Inc’s Turner are taking the bizarre step of streaming full episodes of latest shows on-line or on apps before they air on TV to draw youthful viewers in the face of slipping ratings.

The recognition of on-line shopping continues to erode sales of typical retailers. For example, Best Buy , the largest retailer of electronics in the U.S. in August 2014 reported its tenth consecutive quarterly dip in sales, citing an increasing shift by customers to on-line shopping. 32 There had been 242 million folks shopping online in China in 2012. 33 For developing countries and low-revenue households in developed nations, adoption of e-commerce instead of or in addition to standard strategies is proscribed by a lack of reasonably priced Internet entry.

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