American Modern is a fantastic style to try and emulate, but it has to be done well – a carefully refined selection of staple separates that you’ll want to wear forever. Here, we take you behind the scenes, from inspirations to the final designs, and share with you the key pieces you need to add to your wardrobe.
We looked at the off-duty wardrobes of old world Hollywood stars, from Marilyn Monroe to Lana Turner, focusing on the clean, classic fashion of the time. Pulling out key prints and cuts, from simple stripes to looser, more relaxed shapes, we brought these staples up to date with modern design details, eye-catching colour, and luxurious fabrics. The end result? Pieces that are simple, timeless, and effortlessly sophisticated, designed to create a capsule wardrobe for every day.
Prints play a key role in the American Modern collection. Focusing in on our favourite stripes, we chose new colours and placements to make this classic print feel new again. The eternal staple, the striped jersey top, receives an update with soft shades of blue and a sleek colourblock effect, while Breton striped jumpers feature flashes of raspberry pink and white. One of our favourite twists on the stripe has to be a floral version – it features a digital floral print that feels ultra-modern and wearable. Alongside stripes, we’ve also introduced a few bolder patterns. Our olive print jersey top and skirt make a stunning conversational addition to your wardrobe, while a burnout detail adds a new edge to the floral design on our jersey dress.
Designed to be worn year-round, the American Modern collection sees a focus on lighter weight fabrics. Traditional wools have been swapped out in favour of luxurious merino – for an ultra-soft feel without the bulk – coupled with jersey, cotton, and crepe pieces. Now, we take you through the three key pieces from this elegant collection to add to your wardrobe this season…
Inkspot Rose Blouse – One of the boldest pieces from this collection, we love this blouse’s abstract inkspot, brushstroke and floral print. In a looser, more relaxed fit, complemented by a structured shirt collar and cuffs, we’ll be wearing this eye-catching blouse with slim fit jeans.
Navy Stripe Tailored Jacket – A sophisticated update on the classic tailored jacket, this collection sees sleek, fashion forward structure, in the form of this stunning striped jacket. Its gentle peplum shape is universally flattering, while a zip to fasten and flat lapels create a streamlined finish. This piece is ideal for lending polish to your daytime look – just layer it over simple tops and jeans and pair with something like Tom Ford sunglasses for an ultra-chic look.
Cobalt Blue Trench Coat – This collection’s most stand-out piece has to be our cobalt blue trench coat. It’s the ultimate investment, pairing classic trench detailing – storm flaps, a belted waist, and double breasted buttons – with a vibrant shade of cobalt blue. It’s light enough to be worn year round, so we’ll be wearing it open over dresses this season, and layered up over knits when the temperature drops.