Abstract: While social interactions are essential to understanding consumer behavior, the connection between social and commerce networks has not been explored on a large scale. We analyze Taobao, a Chinese shopper market that’s the world’s largest e-commerce web site. What units Taobao apart from its competitors is its integrated prompt messaging software, which buyers can use to ask sellers about merchandise or ask different patrons for advice. In our research, we deal with how a person’s business transactions are embedded in their social graphs. By learning triads and the directed closure course of, we quantify the presence of data passing and acquire insights into when different types of links form in the community.
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