One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the research and development of several businesses.

• 81% of businesses suffer from stoppages and delays in their research.
• 12% of businesses had to completely stop their research activity.
• 56% of the business stopped planning for their internal R&D and innovation activities for the coming year.

However, some businesses were also able to adapt and continue their work remotely. As a market research professional myself, I have worked with clients in a variety of industries, including the B2B sector. In my experience, certain approaches tend to work well in this type of market research.

In this blog post, we will take a look at how the Covid pandemic has affected research and development and what the future may hold for this important area of business. First,

Qualitative Market Research (QLMR) has changed over the past 25 years since I started in the field, but some things have stayed the same … including what it takes to be a good Moderator.

Once exposed to qualitative research, some people know immediately they want to moderate; others simply fall into the role. And unique to the QLMR industry, most who start to moderate tend to continue after they have started.

I believe what pulls people into, and keeps them in the field of qualitative research is the value they see from talking to people. The magic of good moderating is in getting more than surface feedback and getting below top-of-mind data to helps clients make decisions.

“The magic of good moderating is in getting more than surface feedback and getting below top-of-mind data to helps clients make decisions.”

Qualitative research is just one piece of a clients big puzzle,