Have you ever wondered who your respondents are and what motivates them to devote their time to you? In the digital era of the research industry and the growing popularity of online research, it is worth asking yourself the above question. Knowledge about respondents allows you to understand their perspective as a key participant in the research process and build a valuable relationship with them.
Data from the latest report “Respondent, Consumer, Citizen” prepared by SoftArchitect and Herstories indicate that respondents regularly participating in market research are people who are engaged, socially responsible, aware of their own role in the research process and the impact they have on the decisions of marketing managers. By completing surveys regularly, they feel like partners with a research agency.
Respondent communication in a “Research 4.0” world
Improving the quality of collected data, improving the efficiency of business operations, and appropriate design and management of