One of the areas that have been most affected by the covid pandemic is research and development. According to NCUB, the lockdown has impacted the research and development of several businesses.
- 81% of businesses suffer from stoppages and delays in their research.
- 12% of businesses had to completely stop their research activity.
- 56% of the business stopped planning for their internal R&D and innovation activities for the coming year.
However, some businesses were also able to adapt and continue their work remotely. As a market research professional myself, I have worked with clients in a variety of industries, including the B2B sector. In my experience, certain approaches tend to work well in this type of market research.
In this blog post, we will take a look at how the Covid pandemic has affected research and development and what the future may hold for this important area of business. First,