American Modern is a fantastic style to try and emulate, but it has to be done well – a carefully refined selection of staple separates that you’ll want to wear forever. Here, we take you behind the scenes, from inspirations to the final designs, and share with you the key pieces you need to add to your wardrobe.
Inspiration:
We looked at the off-duty wardrobes of old world Hollywood stars, from Marilyn Monroe to Lana Turner, focusing on the clean, classic fashion of the time. Pulling out key prints and cuts, from simple stripes to looser, more relaxed shapes, we brought these staples up to date with modern design details, eye-catching colour, and luxurious fabrics. The end result? Pieces that are simple, timeless, and effortlessly sophisticated, designed to create a capsule wardrobe for every day.
Prints:
Prints play a key role in the American Modern collection. Focusing in on our … Read more