Back in 2020, Facebook announced a new shopping experience for its users called “Facebook Live Shopping” so that people could shop directly from live streams on the social network. However, the company announced on Wednesday that Facebook Live Shopping is being discontinued.

As detailed by the company in a blog post, Facebook Live Shopping will be completely shut down as of October 1, 2022. From that date on, users will no longer be able to host any Live Shopping events on Facebook. Of course, Facebook Live will still be available for users, but without options to create and sell products during live broadcasts.

Facebook claims that consumer behavior has been changing, as most users of the social network seem to prefer short-format videos. This is why the company will now focus even more on Instagram Reels, which also has a similar option to let users tag products in a

Visits to high streets and shopping centers dipped to below pre-pandemic levels last month, with the north of England – plus Scotland and Northern Ireland – trailing behind the south in terms of the overall recovery from Covid-fuelled gloom.

Footfall decreased by 14% in July compared with 2019, reversing gains made in April, as retailers struggled to entice shoppers amid a heatwave in the third week of the month and surging inflation.

Shopping centers were the worst-hit, down 18.6% compared with July 2019, while visits to high streets fell by 17% and retail parks were down 3.5%.

The data from Springboard showed the UK-wide footfall for July had increased by 15.6% compared with last year, 2021. But the rate of recovery indicates an increasing north-south divide.

Between January and July, footfall increased month on month by an average of 1.8% in London compared with just 0.4% in the north and

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• Facebook is shutting down its live video shopping feature on October 1.
• The feature, released two years ago, let influencers and retailers host live shopping events on Facebook.
• Parent company Meta will focus instead on Reels on Facebook and Instagram.

Facebook is shutting down its live video shopping feature on October 1, two years after releasing the feature.

The feature let influencers and retailers host live shopping events directly on Facebook, where they could invite their followers to purchase from a carousel of products. The platform is shutting down this native live stream shopping initiative, as well as the ability to create product playlists or tag products on Facebook, parent company Meta confirmed to Insider, adding that it will focus instead on short-form content.

“As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the company